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By
far the greatest use for this type of extension is for Lead Capture. With a
Message Taking Extension you can spend a few minutes exciting the caller about
your Product or Service 24/7 and then give them an immediate outlet to
demonstrate their interest by leaving a message with their contact info for you
to call them back. This type of extension is also great for automatically
directing calls to specific departments or personnel.
How
does it work?
Here
is an example of how this would work:
Premium
Homes is a large home builder in California with numerous communities
throughout the state. They do major advertising, including setting up signs at
their new or coming soon community locations, to get people interested in and
excited about their communities that are soon to be developed. They prepare an
individual Message Taking Extension for each of their brand new communities to
capture leads of people interested in being the first to buy a lot in that
specific subdivision/community.
Their main greeting provides directions –
“Thank
you for calling the Premium Homes 24/7 Information Center. This Information
Center is designed to provide you with the information you need about the
community you are interested in. At this time please enter the Community
Extension of the community you are interested in.”
Their
Message Taking extension #2 for the Key West Preserves community then says –
“Thank you for your interest in Premium Homes and our new Key West Preserves
community, an executive-class residence in an exclusive neighborhood. Key West
Preserves is an intimate neighborhood of just 105 homes, all with a high level
of finish, set amid lushly landscaped grounds and gardens. With our Key West
inspired architecture coming home from work will seem like being on vacation.
We are offering 5 different style design plans ranging in size from 2681 square
feet to 3487 square feet. These homes feature media rooms, butler pantries,
custom designed wine cellars and opulent 5-piece bathrooms. The prestigious
location is close to all lifestyle amenities. Pricing is from the $600,000’s.
We are currently getting ready to open our community for sales and will be
releasing a limited amount of home sites at pre-construction prices by
appointment only. If you would like to schedule an appointment to have an
opportunity to purchase please provide your complete contact information when
prompted. Please provide us with your name, phone number, mailing address and
e-mail address if you wish to be contacted by e-mail. Please speak clearly and
spell out any unfamiliar words. One of our New Home Specialists will contact
you to schedule an appointment with you. Thank you again for your interest in
the Premium Homes Key West Preserves community!”
Because
of the Ultimate Caller ID and
Phone Match™ features you will always have the Name and Address, or
at the very least the phone number, of ALL callers even if they hang up. This
maximizes your ability to Capture Leads as you will have the contact
information for a caller even if they do not leave their contact information
for you!
Hint:
To truly get the most out of this feature you can adjust your
Live Call Forwarding for this type of extension so that the interested
prospect has the ability to press ‘0’ at anytime to speak with you directly.
This allows you or your department to take a call personally from hot prospects
while their interest is peaked!
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